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How will channels throw their weight around with exclusive rights

How will channels throw their weight around with exclusive rights Posted on October 23, 2019Leave a comment

Fashion Pakistan Week (FPW) in Karachi is tentatively slotted for the end of February. The PFDC Sunsilk Fashion Week is scheduled for early March in Lahore. The Hum Network’s bi-annual Bridal Couture Week is approximately taking place around the end of March, followed by Showcase, a new venture by Hum, swooping in towards the end of April. Sandwiched somewhere in the middle are at least two grandiose individual outings by HSY and Sana Safinaz. Also filtering in from Dubai will be images and videos of Faraz Manan’s solo show taking place this March. And some time in summer, the Fashion Pakistan Council plans to have its Millennial show, a platform reserved for promising new designers.

This dizzying clutch of events is, of course, vowing to set trends for the spring/summer season but going by experience, this rarely ever happens. Anybody who can afford the hefty participation fees is allowed on to the catwalk and a phalange of self-declared critics, satiated with freebies and side-payments, happily pronounce the fashion to be ‘stunning’ on their social media platforms.

The design itself barely impresses, happily leaning towards rip-offs from international runways, and clothes all look the same, with shoddy finishing and ghastly color combinations. Some respite may be provided by a small smattering of outstanding work but it is not enough to redeem the sheer number of fashion events cluttered through the calendar. In comparison, a single event — or at the most two — aspiring to present great fashion and boasting illustrious designer line-ups would have been far more constructive in taking fashion forward.There’s a lesson to be learnt here: too much of so-called designer wear erodes fashion’s lustre, leading to lower standards and nnui setting in. It’s sadly a lesson that Pakistan’s small fashion fraternity refuses to learn.

There’s hardly much chance of this happening, though. How will fashion councils get the chance to blow their individual trumpets should they choose to join hands for a single fashion week? How will channels throw their weight around with exclusive rights to a show should there be lesser events? How will designers get to stoke their egos as the brains behind an event should they choose to allow another to dictate to them

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